Creative direction, motion graphics design and production.

Promotion beganon New Years Eve in Times Square with two large screen celebration movies that helped count down to the beginning of the new year.

NASDAQ and Reuters screens synched with Kellogg’s motion graphics content along with the countdown and dropping of the New Year’s Eve ball.

http://adage.com/article/news/special-k-kicks-wake-call-times-square/133434/